I'm not a typographer by any stretch of imagination but know about fonts a nano bit. And I never thought about a feature-film length documentary on Helvetica.

This made me think about The Long Tail (Chris Anderson coined this term in Wired first). There's an audience almost for everything and the new flat digital world can help you reach them with out much sweat.
If there's a movie and an audience for Helvetica, the font, I'm sure we can find audience for all the crazy topics we have in mind. How about a digital documentary production company that focuses in making films on topics that fit the long tail? Here's your business idea.
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